Case studies

Before & after — real TikTok creators.

A few of our favourite growth stories from the 2.4M+ creators on Ads Assistant. Numbers are pulled from creator-shared TikTok Insights screenshots; handles are shortened with permission.

@maya.fitfeed
Fitness · USA
28 days
Followers1.2K48K
Avg views / post3001.9M
Engagement rate1.4%8.7%

"Three of my videos hit the FYP in the first week. I went from posting into the void to closing my first brand deal in under a month."

@kofi.cooks
Food · Ghana → Global
45 days
Followers850126K
Avg views / post2104.2M
Engagement rate0.9%12.1%

"Ads Assistant gave my jollof recipe the push it needed. Now random people in London stop me on the street."

@lina.skinedit
Beauty · UK
60 days
Followers3.4K210K
Avg views / post1.1K8.6M
Engagement rate2.2%9.4%

"I'd been stuck at 3K for a year. After two campaigns the algorithm finally started recommending my content to the right people."

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